Privacy policy

Last Updated: August 25, 2026

PURAFF ("we," "us," or "our"), operated by XIYUAN INTERNATIONAL TRADING LIMITED, operates this website and online store, including all related services, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the "Services"). PURAFF is powered by Shopify, which provides the underlying e-commerce infrastructure that enables us to deliver these Services to you.

This Privacy Policy describes how we collect, use, process, and protect your personal information when you visit, interact with, make a purchase from puraff.com, or otherwise communicate with us. By accessing or using any of our Services, you acknowledge that you have read and understood the practices described herein.

1. Personal Information We Collect

We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you:

  • Contact & Order Details: Full name, billing address, shipping address, and email address.
  • Payment & Financial Information: Payment card details and payment authorizations (securely processed directly by PCI-DSS compliant third-party payment processors; we do not store full credit card numbers on our servers).
  • Transaction Records: History of products purchased, items added to shopping carts, fulfillment updates, and refund/return communications.
  • Device & Technical Identifiers: IP address, device types, browser specifications, operating systems, time zone, and language settings.
  • Usage & Interaction Data: Browsing history, product page views, referring URLs, and engagement patterns collected via standard technologies.

2. How We Use Your Personal Information

We process your data strictly for legitimate business and fulfillment purposes:

  • Order Fulfillment: Processing payments, creating domestic shipping labels, handling delivery logistics, and facilitating returns or exchanges.
  • Customer Communication: Providing shipping alerts, tracking notifications, and responding to sizing or service inquiries within 24 business hours.
  • Fraud Prevention & Security: Monitoring transactions for fraudulent or unauthorized activities and protecting platform integrity.
  • Marketing: Delivering relevant updates and promotional messages if you have explicitly opted in (you can unsubscribe anytime).
  • Legal Obligations: Fulfilling applicable legal, tax, commercial reporting, and customs duties.

3. Information Sharing and Third Parties

We do not sell, rent, or trade your personal information. We disclose data strictly to authorized service providers bound by strict confidentiality terms:

  • Shopify: Hosts our core platform and maintains encrypted database systems.
  • Logistics Partners: Fulfillment centers and postal couriers (e.g., USPS, UPS, FedEx) strictly to deliver bedding orders.
  • Payment Gateways: Secure processors (e.g., PayPal, Shopify Payments) to authenticate and settle transactions.
  • Analytics Providers: Tools including Google Analytics to measure website performance and store navigation efficiency.
  • Regulatory & Legal Authorities: Disclosed only when strictly required by enforceable legal processes or court orders.

4. Cookies and Tracking Technologies

We utilize necessary cookies to preserve cart sessions, remember region settings, and optimize site speed. You can manage or disable cookie preferences through your web browser, though disabling essential functional cookies may affect smooth checkout navigation.

5. Your Privacy Rights (US & California Disclosures)

Under applicable U.S. privacy legislation (including the California Consumer Privacy Act / CPRA), you are entitled to the following rights:

  • Right to Know / Access: Request specific categories and details of personal information we have collected about you.
  • Right to Deletion: Request erasure of your personal data, subject to standard statutory transaction recordkeeping requirements.
  • Right to Correction: Request updates to inaccurate personal data.
  • Right to Opt-Out: Opt out of the sharing of personal data for cross-context behavioral advertising.

To exercise any of these rights, please email us directly at support@puraff.com. We will never discriminate against you for exercising your privacy rights.

6. Children's Privacy

Our services are designed exclusively for adults and individuals aged 18 and older. We do not knowingly collect personal details from children under 16. If you believe a minor has submitted personal information to our store, please email us immediately for prompt deletion.

7. Business & Privacy Contact

For inquiries regarding our privacy standards or to submit a data rights request, please contact our compliance desk:

  • Brand Name: PURAFF
  • Operated by: XIYUAN INTERNATIONAL TRADING LIMITED
  • Business Registration No.: 81095751
  • Registered Address: Room 13, 7/F, Po Koon Building, 50 Hung To Road, Kwun Tong, Hong Kong 999077, China
  • Privacy Support Email: support@puraff.com
  • Customer Support Hours: Monday – Friday, 9:00 AM – 6:00 PM (GMT+8)
  • Response Time: Inquiries are answered within 24 business hours.